Darrell Huff’s illustrated booklet is an oldie, but definitely a worthwhile read for anyone, especially since we’re living in the age of information. The text is comical, yet presents serious advice on having a critical eye towards the info we read and see. While each chapter runs through examples to reveal numerous points, including the importance of the different versions of the term average (mean, media, mode), sample size and quality, visual tricks, etc., the final chapter ties his message together with five basic questions to ask oneself: Who says so? How does he know? What’s missing? Did somebody change the subject? Does it make sense? What’s truly unsettling is that Huff has led me to a recent study done at Princeton University, and the average American watches 25.8 hours of television per week, and only 35.4% of what is aired on news channels is true.
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