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TacticalMedia

on point

Final project: my first experimentation with radio with the primary aim of extending our class content by sharing some quality musical tracks by conscious artists and exposing their value from a humble tactical media perspective (my perspective) and hopefully progressing others “tactical media” perspective to develop.

Layer a) the artist uses lyrics and the popularity of their music to spread a message and reach a large audience
Layer b) me bringing their work to another audience and having a good time

An intro went through like so…

Hey ITP community, this is Ben and this is the inaugural broadcast of On Point.

On Point, inspired by a course here called Tactical Media led by extraordinaire Marisa Olson, is an experimental radio show, looking to expand your minds to the revolutionary aspects and possibilities around ITP. Each episode will bring you a different artist (or two if you lucky) who has taken the medium, in our case music and made it you know, a little battlefield of rebellion. The artists I’m spotlighting are well known to probably just a small minority, but hopefully their names will sit on everyone’s tongue as favorite flavors from now on. I want to take you through their lyrics and explore some points to be held in our collective consciousness.

Not to blow your minds with too many songs at once, we’ll take it two at a time. In between takes it’s all about making connects. That’s why I’m here — to bring you into the medium and the message out to you. So for tonight, get ready for some Ozomatli and Talib Kweli. And remember, that extra a pinch of theory is gonna make it taste really gooood.

Now let me start you out with a first nibble on some Ozomatli – an up-tempo and optimistic group whose members actually met through their affiliation with the Peace and Justice Centre in LA and their first performance was at a picket line during a strike. They offer an infectious fusion of hip-hop, funk, reggae and Latin beats, with a few African and Middle Eastern-style rhythms thrown in, plus a fairly healthy dose of rock as well. The music acts as a conduit for the band’s explosive message.

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