Long Live the User (Persona): Talking with Steve Mulder – “With personas, the right kinds of details matter, and they typically involve goals, behaviors, and attitudes…the whole point is to see real people as our users and not focus on ourselves.”
The Origin of Personas – “The users fell into three distinct groups, clearly differentiated by their goals, tasks, and skill levels. Had I been creating the software myself, I would have role-played those users as I had with Ruby and SuperProject, but in this case I had to describe those user models to the Sagent team. So I created Chuck, Cynthia, and Rob. These three were the first true, Goal-Directed, personas…design tools for me and communication tools for the entire construction team was obvious and significant…but a complete “How-to” on personas has yet to be written.”
Developing User Personas – “The intent behind a user persona is to create a shared vocabulary for yourself and your team when discussing design questions and decisions.”
An introduction to user journeys – Primary needs, need states, time-based journey with hooks (calls to action).
User Journey Mapping – “The ideal journey for each typical scenario is used to prioritise features and content on each page to assist the user in reaching their goal as quickly as possible, and these priorities are translated into the wireframes…it is important to create the ideal journeys with a multidisciplinary team to ensure all angles are covered.”
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